Cloud accounting software developer Xero has been named a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure. The deal will go into effect in 2023.
Xero’s partnership category will include small and midsized enterprise business management software, accounting and bookkeeping practice management software, and SME and AB software app stores.
The global partnership will cover the FIFA Women’s World Cup Australia and New Zealand in 2023, in addition to the 2024 and 2026 editions of the FIFA U-20 Women’s World Cup and the FIFA U-17 Women’s World Cup.
"We are thrilled to officially welcome Xero onboard as a global FIFA Women’s Football Partner under our new commercial partnership structure, which will allow us to maximize support for the women’s game," said Sarai Bareman, FIFA’s chief women’s football officer, in a statement.
Xero's partnership will aim to "champion women’s football and to further empower women working in small businesses and their communities around the world." Xero will also support two FIFA women’s football development programs: Capacity-Building for Administrators and Coach Education Scholarships.
“We’re very excited to announce this partnership with FIFA and are proud to be a new Women’s Football Partner," said Rachael Powell, Xero’s chief customer officer, in a statement. "Having two great brands come together to champion women in football from the community level through to the world stage is a powerful proposition."
“Together, Xero and FIFA share many goals and important values, driven by a passion and purpose to foster participation and community connections," Powell continued. "This global partnership not only gives us a platform for brand visibility around the world, it also provides a fabulous opportunity to create deeper relationships with small businesses and communities that support the growth of the women’s game."
The first tournament covered under the partnership will be the expanded FIFA Women’s World Cup in 2023, held across nine cities in Australia and New Zealand. More information on the partnership is available on
