Intuit is adding a points program and a new elite tier for firms to its QuickBooks ProAdvisor partner program for accountants.
The new release of the program, which has been part of the growth of tech-enabled client accounting services and practice management over the two decades since it debuted, is expected in the next few weeks
The new points structure is an attempt at a new way to recognize and reward accountants’ work. Previously, a firm’s tier status would be based on QuickBooks Online clients and certifications earned; now, firms will be awarded points for all current and new QuickBooks accounting, self-employed and payroll clients, plus all active certifications. If an accountant is part of a team under the same QuickBooks Accountant firm, all their points will be aggregated together to help them move up the tiers more quickly.
Until now, firms could belong to the Silver, Gold or Platinum Tier based on their points. A new tier, Elite, will be introduced with the new ProAdvisor release. This tier offers the same benefits of the others, such as 24-hour U.S. based chat and toll-free access to a helpline; Intuit plans to add extra benefits, but hasn't yet announced what they will be. In addition, the company said that it would add more benefits to the other tiers.
The new ProAdvisor program release will also offer:
- Special ProAdvisor discounts for Constant Contact, an online marketing software suite that includes email campaigns;
- Access to the new ProAdvisor Merchandise Store that sells QuickBooks gear; and,
- Access to the new Intuit
Marketing Hub, which provides a library of marketing resources, guides, and templates.
For more information, keep an eye on the
