Cloud business management company Sage has acquired GoProposal, a U.K.-based provider of proposal management software for small and midsized accountancy firms.
This is the fourth fintech investment by Sage in the last 12 months. GoProposal will be folded into Sage’s efforts around cloud-based practice management for accountants. Terms of the deal were not disclosed.
GoProposal’s software is available for accountants and bookkeepers in the U.K., U.S., Australia and Canada, and is built to provide a complete client onboarding system focused on automated pricing, proposal and engagement letter solutions.
The GoProposal team will join Sage’s global accountants team based in Manchester, U.K.
“We are focused on helping small and midsized businesses emerge more productive and profitable than ever from the challenging macro environment of the past 18 months.” said Derk Bleeker, chief strategy and development officer at Sage, in a statement. “Accountancy practices play a vital role in helping SMBs to thrive — and by supporting them to digitize their practices, Sage can play a vital role in enabling them to focus on providing their SMB customers with great service and advice and to help them capitalize on the emerging opportunities as the world emerges from the global pandemic. This acquisition demonstrates Sage’s commitment to supporting accountancy practices through this digitalization journey, so they can operate efficiently and profitably.”
“Our mission from the start has been to help accounting businesses develop robust, profitable, and impactful practices,” added James Ashford, founder of GoProposal, also in a statement. “Because if they can do it for themselves, they can do it for their clients, and this starts with controlling the price and scope of the work. Sage shares our vision of supporting accountants with end-to-end practice management capability. I believe together we can become the driving force behind the accounting industry.”
