Top 25 firm Crowe announced a firm-wide integration with the ChatGPT Enterprise product, which offers a wider range of automation capabilities as well as increased model performance.
"To be a leader in the application of AI, we must be aligned with the leaders and innovators in the AI space—and OpenAI is a widely recognized leader," said Crowe CEO Steven Strammello. "It is impossible to overstate the value AI will bring to businesses and, by leveraging OpenAI's industry-leading research and technologies, our people will be better equipped to stimulate innovation and drive valuable outcomes for our clients."
Under the agreement, Crowe will "deeply adopt" ChatGPT Enterprise. Specifically, this means a significant portion of its market-facing personnel are now licensed to directly use ChatGPT Enterprise, with the remainder getting curated access through the OpenAI API, said a spokesperson.
The firm will use its OpenAI access to develop new applications tailored for industries such as private equity, health care, financial services, manufacturing and more using OpenAI's application programming interfaces, as well as find new operational efficiencies for the firm itself. Nearly all of these solutions, said the spokesperson, will be designed and architected in concert with their clients, with OpenAI's technical leadership providing guidance (which includes proactive learning and adoption of emerging OpenAI technologies). The spokesperson said the firm will not be a reseller of OpenAI product licensing, nor did it enter into any kind of revenue-sharing agreement.
The partnership also has a training and educational component. Crowe said it will host collaborative webinars, events and forums with OpenAI for employees to explore the evolving role of AI across sectors. The firm will also collaborate with OpenAI on AI training programs to promote a future shaped by advanced technology.
Finally, Crowe said it will advocate for responsible AI integration aligned with OpenAI's mission and Crowe's commitment to governance and accountability as well as support organizations in building trust with stakeholders by implementing transparent and responsible AI practices.
"OpenAI is at the forefront of AI technology, and the true value of AI comes from how it's strategically integrated to solve specific business challenges," said Doug Schrock, AI managing principal at Crowe. "By integrating OpenAI, we have significantly strengthened our purpose-built approach to match the potential of AI with our clients' unique business needs."
Crowe has embraced AI and made big investments in its potential. Last October, the firm
Crowe's approach to AI is centered around helping clients with four key aspects of AI adoption: AI data curation and quality, AI governance, AI transformation, and the development of bespoke AI tools and solutions.
