The Association for Accounting Marketing presented 29 awards to accounting firm marketers in categories such as advertising, branding, business development initiatives, events, and marketing and PR campaigns.
Experts in the field of marketing, advertising, communications and professional services sifted through more than 100 entries and picked the winners based on the accomplishment of specific goals and objectives, executing a project strategically, and measurable results. The awards were announced Monday at the Portland Art Museum during AAM’s 2018 Summit in Portland, Oregon.
The winners were as follows:
Advertising
Digital advertising: ORBA
Print campaign, total spend of $24,999 or less: Henderson Hutcherson & McCullough
Print campaign, total spend above $25,000: BKD CPAs & Advisors
Branding
Integrated branding programs, budget above $100,000: BKD CPAs & Advisors
Integrated branding programs, budget below $100,000: MichaelSilver
Logo, new or refreshed: Casey Peterson, Ltd.
Business Development Initiative
Customized sales initiative or approach: RSM Canada
Collateral and Content Marketing
Announcements/invitations: Berdon LLP
Blogs: Freed Maxick CPAs, P.C.
Brochures: ORBA
Integrated PR campaign: Dixon Hughes Goodman LLP
Publications and newsletters: BKD CPAs & Advisors
Events
Budget between $10,000 and $24,999: Margolin, Winer & Evens LLP
Budget less than $9,999: Rea & Associates, Inc.
Budget above $25,000: Grant Thornton LLP
Marketing and PR Campaigns
Client service/survey: Herbein + Company, Inc.
Direct marketing campaign: TD&T CPAs and Advisors, P.C.
Integrated marketing campaign: SVA Certified Public Accountants
Nurture/lead generation campaign: EKS&H LLLP
Recruiting campaign: Keiter
Social media campaign: Henry+Horne
Video and Multimedia
Program budget above $10,000: WithumSmith+Brown, PC
Program budget below $9,999: BKD CPAs & Advisors
Website
Project budget between $10,000 and $24,999: Glass Jacobson Financial Group
Project budget above $25,000: ORBA
Project budget below $9,999: Hartmann, Blackmon & Kilgore, P.C.
We AAM to Serve
Small firm: KPM CPAs & Advisors
Medium firm: Rea & Associates, Inc.
Large firm: Crowe Horwath LLP
AAM also said Wednesday that it named Nicole Gantz, a marketing partner at Honkamp Krueger & Co., as the winner of its 2018 Marketer of the Year award. In addition, Jack Kolmansberger, chief marketing officer of Herbein + Company Inc., and Eric Majchrzak, chief marketing officer of Beach Fleischman, were inducted into the AAM Hall of Fame. Rebecca Weiland of Rea & Associates Inc., received the Volunteer of the Year award, and Katherine Koon, a marketing specialist at GBQ, was honored as Rookie of the Year.
