Most accounting firms have been very busy over the past two years — with COVID-19’s impact on the economy and the government’s response creating plenty of new work — but with the pandemic winding down (hopefully), this year’s Regional Leaders aren’t going to rely on circumstances to keep themselves busy going forward. (See
Instead, they’re moving into the new normal with a major collection of proactive strategies for growth; rather than waiting for the phone to ring, they’re out there searching for new clients, new work and new opportunities.
Below are the eight most-common growth strategies cited by the 2022 Regional Leaders, in rough order of how common they are — but it’s worth noting that none of these firms is relying entirely on any single strategy; most of them are using a handful or more.