The artificial intelligence revolution continued apace in 2024, with many candidates for this year's Top New Products touting their products' AI capabilities, if not centering their entire offerings around the technology. This year we saw AI for audit evidence, for bank reconciliation, for spreadsheet support, for tax calculations, for payroll, for research and much, much, much more.
This reflects accountants' growing interest in AI to improve efficiency and increase capacity, as well as the ongoing shift in the profession's self-image as increasingly tech-oriented. It is becoming more evident that, barring extraordinary circumstances, AI will be a major part of it in some form or another.
It has become so ubiquitous that it is becoming less meaningful to simply call something an AI solution, rather than a solution that uses AI. For instance, this year's set of nominations included an unusually high number of audit solutions, many of which themselves employ AI. Such products remind us how far we have come from the days when an audit meant sending an army of first-years to dig through boxes of receipts, with automation and AI now handling the most arduous parts of the process.
This year's winners reflect this progress, sporting the advanced functionality that auditors have come to expect from their solutions while addressing other pain points like managing highly specialized areas like employee benefit plan audits or SOC 2 audits. These digital-first solutions look at the audit from a data-centered perspective, with workflows and processes that don't try to electronically recreate what came before, but rather create a new experience and mindset for the modern auditor.
Of course, audit and AI aren't the whole show; we've also recognized solutions that address immediate professional needs like keeping up with new regulations and taming the jungle of documents that springs up in any engagement. There's also tools that recognize the needs of firms as businesses themselves, such as payroll migrations and cross-selling services. While this points to the unfortunate fact that accountants have a lot of needs, it also indicates the thriving community of developers making products to meet them.