Tech news: Thomson Reuters to rebrand to emphasize AI investment

Thomson Reuters to rebrand to emphasize AI investment

Thomson Reuters announced its first brand refresh in 16 years, which will emphasize its commitment to investing in products and technology that leverage generative AI. Through customer conversations and research, Thomson Reuters saw recurring themes which included the demand for clarity and guidance in navigating complex situations, particularly in the era of generative AI. This led to the inception of a new brand promise, To Clarify the Complex, reflecting the company's history of providing content, technology and analysis. The rebranding — with a new promise and messaging, evolved tone of voice, a new color palette, a simplified logo and modernized fonts — is meant to position the company squarely as a technology company. The changes to the Thomson Reuters brand will take place over the next 12 months, with a new logo and updated visuals across key websites and social media channels beginning March 12.

LeaseCrunch offers webinar on GASB 87, 96

LeaseCrunch, a lease accounting software provider, announced the upcoming educational webinar "GASB 87 and GASB 96: Comparing and Contrasting Similarities." The webinar will take place on March 19 at 1:00 p.m. CDT. The webinar will delve into the nuances of GASB 87 and GASB 96, offering an analysis of the similarities between the two standards. The presenter, Jess Vento, senior director of accounting at LeaseCrunch, will walk through key definitions, modifications and examples. The webinar will discuss the fundamental principles of GASB 87 and GASB 96; identify similarities in lease arrangements and terms; assess the impact of lease modifications and terminations under both standards; and apply concepts to real-world scenarios to illustrate practical applications. For more information, visit https://www.leasecrunch.com/gasb87_gasb96-reg.

MySky to revamp tax app for business travelers amid IRS focus on flights

MySky, a digital spend management solutions provider focused on business flights, enhanced its MySky Tax software solution with multiple reporting capabilities at a time when the IRS has announced increased scrutiny of business aviation. The new MySky Tax modules include Federal Aviation Administration Timeshare Billing, Federal Excise Taxes and 280F Reporting, helping flight departments comply with tax-reporting responsibilities without relying on manual data entry. MySky Tax can integrate with a customer's flight operations software, enabling it to use aircraft operating data, along with processed spend data from MySky Spend, for reporting.

Partnerships and integrations

CPAmerica, Inc. partnered with Marketing by Numbers, welcoming it as a new Preferred Provider for the association. Marketing by Numbers' platform will enable member firms to harness AI and pre-prepared articles to craft thought leadership content and communicate it through email and social media. Marketing by Numbers joins over 65 CPAmerica Preferred Providers and assists member firms in bridging their writing, marketing and client communication gaps. … AuditBoard — a cloud-based platform for audit, risk, compliance and ESG management — announced a strategic alliance with KPMG LLP to leverage AuditBoard's connected risk platform and KPMG's experience in elevating audit, risk, IT security and ESG programs, to help businesses manage risk challenges. … HubSync, an accounting-centered SaaS firm, partnered with accounting and bookkeeping solutions provider Iris Software Group. The partnership integrates HubSync's Engagement Letter Wizard with Iris Elements, Practice Engine and Star platforms. U.K. and U.S. accounting market clients will be able to integrate and automate their onboarding processes, such as engagement letter and document processes from a single workspace. The two companies intend to expand their partnership to incorporate further integration with HubSync's tax, audit and advisory offerings. … Synder, an accounting software provider focused on automating online sales and subscription bookkeeping, announced a partnership with Sage to integrate with Sage Intacct. The integration allows joint users to connect all business units within Sage Intacct; synchronize daily summarized transactions per platform with details such as fees, sales and payouts directly into Sage Intacct; match bank account records with the transaction records stored in Sage Intacct; and gain comprehensive insights into performance with consolidated cash flow analysis.