Google suggests that small organizations don't need to focus as much on search engine optimization, a major ransomware strain is setting its sights more on businesses, AP platform Tipaliti raises $270 million, and seven other technology developments you may have missed in the past month, and how they’ll impact your clients and firm.
1. You don’t need to be an authority to rank on Google
Why this is important for your firm and your clients: I feel that small businesses spend too much time on search engine optimization. Yes, we all need to make sure our websites meet the
2. Automated AP platform Tipalti raised $270M
Why this is important for your firm and your clients: Platforms like Tipalti are generally for enterprise and mid-market companies, but AP automation is a fast-growing market for small businesses too, with players like
3. Major ransomware strain targeting more businesses
Why this is important for your firm and your clients: Make sure your people are getting trained on how to spot suspicious messages. Make sure your operating systems are completely upgraded all the time. Revisit passwords and multifactor authentication. Get antivirus and backup software installed everywhere. There will always be new strains of ransomware. It’s up to you as a business owner to ensure that you have the right controls in place to limit your exposure to data loss.
4. Visa launches a crypto consulting service
Why this is important for your firm and your clients: Crypto and digital currencies are quickly becoming mainstream. Yes, they come with many risks and significant volatility, but a growing number of bigger brands are opening up to this form of payment and (more importantly) the fintech industry is embracing these forms of payment. For Visa to offer this kind of service it’s clear that this is serious. I’d take Visa up on their offer and consider getting more knowledge about how this type of payment can help increase your and your clients’ revenues.
5. ‘Buy now, pay later’ soars on PayPal
Why this is important for your firm and your clients: BNPL has had a significant impact on retail and e-commerce sales this holiday season. There are many great services in addition to PayPal that offer these programs, and your small merchant clients should provide this option to their customers. It doesn’t cost much different than a typical credit card transaction and it provides alternatives that customers may be seeking to finalize that purchase.
6. Microsoft makes it easier to repair Surfaces
Why this is important for your firm and your clients: As I reported
7. TikTok overtakes Google
Why this is important for your firm and your clients: You can’t ignore the power of TikTok, particularly if you’re looking to find customers (or employees) in the Gen Z or Millennial generations. If your products, services or company culture matches this demographic, then TikTok should be part of your marketing and recruitment plans for 2022.
8. TSA checkpoints to support Apple Wallet ID
Why this is important for your firm and your clients: This is a big move for business travelers as going forward new technologies will allow us to increase our reliance on our devices to show our drivers licenses, passports and maybe even vaccination information, instead of carrying around paper.
9. Law firm claims to be the first to set up in the Metaverse
Why this is important for your firm and your clients: It’s a good PR move, but not necessarily one that’s going to pay any dividends for Grungo Colarulo anytime soon. Yes, the metaverse is coming and it’s going to have an enormous impact on your business. But that’s still a few years away. For now, I’d advise sticking to your business.
10. Zoom will let you know when people miss a meeting
Why this is important for your firm and your clients: According to the company’s announcement, the feature will make it easier for those organizing meetings to see who is in attendance. Using Outlook and Google calendar integrations, meeting hosts will have the chance to see who has declined or accepted a meeting and whether or not they are in attendance.
Note: Some of these stories also appeared on Forbes.com.