AT Think

High-growth accounting firms are rewriting the marketing playbook.

As the nature and frequency of tax reporting changes, organizations are being promised long-term simplification, but are facing an immediate spike in complexity.

Finance teams shouldn't have to play expense police. The solution isn't more manual review — it's smarter integration and stronger ownership.

The well-oiled firm; refundable credits in states; taxing settlement money; and other highlights from our favorite tax bloggers.

For accounting professionals, the integration of generative AI in 2025 can occur through several distinct, yet often complementary, channels.

Don't be lulled into a false sense of comfort that your firm (or your clients) are too small or too large to be attacked. Firms remain a tempting target.

On his retirement, the AICPA's Carl Peterson reflects on CPA licensure, technology for small practices, the impact of private equity, and more.

A cautionary reflection on employment in the age of automation.

The implications of the NCAA's House settlement on revenue sharing with student athletes may have ripple effects on academic programs like accounting.

Ahoy, personality! Five ways CPA firms can inject more personality into their brand and client experience.