K2 Enterprises executive vice president Randy Johnston, a technologist and visionary for tech that will have an impact on the accounting profession, shared his technology picks and notes for small firms this year at the American Institute of CPAs' Engage 2019 conference in Las Vegas this week.
Above and beyond best picks for tech, Johnston also challenged small firms to specialize their service offerings, a theme popular across sessions at this year's Engage conference. He encouraged firms to think about an "elevator pitch" that includes mention of specific industries, and to develop a marketing and sales strategy to reach people in those industries across the country.